Ever wonder why some items appear high in your Facebook news feed and others don’t? It’s because Facebook is trying to show you the things it thinks you most want to see. But the actual process behind that is far more complicated, and at the Techonomy conference earlier this week, Facebook Director of Product Adam Mosseri, who is in charge of the news feed, gave the clearest explanation of how it works that I’ve heard.
Mosseri said the company uses a blend of automated ranking and manual curation by individual users to determine the feed. At the heart of this is a ranking algorithm that looks at all the content it could show, and determines what to show based on the things you like. He said the company is interested in trying to figure out what people are really interested in seeing at that moment, and uses techniques that are continuously learning and trying to figure out the relevance of each potential piece of content.
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