News From Techdirt.com (Networks Going After Replay)

 

Networks Going After Replay

from the only-willing-to-go-so-far dept

The TV networks are still trying to figure out whether or not they actually like personal video recorders like Tivo (even though some of them invested in Tivo). One thing they seem sure of, though, is that the new ReplayTV from Sonicblue goes too far. So, the lawsuits begin. The networks are claiming that it’s too easy to skip commercials on the Replay, and more importantly this concept of being able to “share” shows scares the Napster right out of the networks. Of course, I think the sharing aspect could allow them to get a lot more visitors, but we’ve already seen that the entertainment industry doesn’t seem to think things through very carefully.

How Tivo Will Force You To Watch Commercials

from the creative-solutions dept

This one makes me happy. I’m always complaining about companies who react to new technologies by suing them into submission. Instead, I believe, companies should look at new technologies for creative ways to deal with issues like changing revenue streams. For instance, digital recorders like Tivo and Replay may threaten traditional television advertisers, but I thought it was particularly silly that the networks sued Replay instead of looking for creative solutions. Now, it appears they are working on creative solutions with Tivo. Earlier this evening, Dennis (Techdirt’s code junky) was showing me the new Tivo promotion with Lexus. It’s a sweepstakes to win a new Lexus, but which forces you to watch a number of Lexus commercials (which the Tivo will conveniently record for you) to answer the questions to win the sweepstakes. Actually, to make it a little trickier, the Tivo records some of the commercials as is, but then tells you a bunch of shows that you will need to record in their entirety to find the other necessary commercials. Obviously, Tivo can try to sell the networks on paying up to be included in these “forced” recordings. Who knows whether or not a promotion like this will work, but I sat through a bunch of Lexus commercials willingly this evening…


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